TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear TV networks have long been recognized as mainstream television formats, relying on regularly timed shows via cable. In contrast, digital services operate on viewer-driven consumption, with global streaming giants, major competitors, and niche players serving as key industry players. As media consumption habits shift, rivalry between conventi